Self-publishing with Createspace

proofI have just self-published a book using Createspace. It was quite easy as I used word to upload my file. Before uploading, I added page numbers to the word document, added a title page with copyright in my name, table of contents and introduction. I inserted a blank page between each chapter because that is how I wanted it. I also made sure that there were no headings at the bottom of a page. I made sure that my text started on the right as this is the norm for non-fiction books. At the end, I had references and an ‘About the author’ page. Once you have uploaded your book onto Createspace, you can see a digital proof of it. Look at this carefully before asking for a print copy of your proof. I made a couple of mistakes at first about how much space I wanted between chapters and headings but this wasn’t a problem as Createspace just allowed me to reload a file. The good thing is that they allow you to change and upload files as many times as you like. I made some more changes after I received the print proof copy of my book. It is worth getting a print copy as there are some things you just don’t notice on a digital proof. I am also really happy that I have a hard copy of my book. I went for a glossy cover and it looks great. Createspace added the ISBN code.

Createspace also creates a Kindle version of your book but I had already done this so I did not need it. I could have saved time if I had use Createspace initially.

‘Psychology for parents: Birth to teens’ is for sale on Amazon.

Should authors have a thick skin? Ben Gorman offers advice.

rhinoSkin That’s Thick and Thin: Some Advice for Writers

One cliché bit of advice doled out to writers (and actors, artists, politicians, and various other people who elect professions where they face a lot of criticism) is that they should grow a thick skin. Like rhinos, perhaps. Or crustaceans of some kind. The assumption is that this will make us more successful. That might be true. Perhaps due to our society’s conflation of financial success and happiness, there’s also an underlying implication that this thick skin will lead to happiness. Or to better art.

I am unpersuaded.

skeptical hippo
This week, I hung out with a friend who had a particular verbal tick. In the midst of conversation, he’d say, “I don’t care about that.” This struck me as a harsh way to segue from one subject to another, or to make a point. This tick can be partly explained by the fact that English is his third language; a native speaker, learning English as a child with less strongly formed opinions, might have learned some gentler way to say, “I disagree,” or “Well, I’m not sure that’s relevant to the point at hand.” This friend simply and boldly asserted that he didn’t care. He even doubled-down, voicing his admiration for a particular writer who had achieved great success by promoting unpopular theories due to his complete disregard for the opinions of critics or academics who disagreed with him.

I shared my current dilemma. My novel comes out in a little over a month, and I can’t help but hope that readers enjoy it. I attributed this to a personality flaw. “I’m a people-pleaser,” I told my friend, as though making a confession to a habit of cannibalism or necrophilia. My confessor encouraged me to go and sin no more, to grow a thick skin, to not give a -well, he didn’t use the word “care” that time- let’s just say he advised me not to donate any carnal acts to critics.

On the surface, this seems like good advice. Why should a writer allow himself/herself to be cut to the core by the rantings of some Greenwich Village hipster he’ll never meet, the invective of a mommy-blogger who was too distracted by her children to read the book carefully, the ad hominem insults of a sixteen-year-old who likes to post nasty reviews on Amazon just to see if he can get a reaction?

Why? Because those three people are readers! The guy from the village walks down to Washington Square Park, finds an empty bench, and he reads!Reader at Washington Square Park The stay-at-home mom carves out the few precious minutes when both her kids are napping, and she reads! The kid on Amazon… okay, he’s really a 35 year-old troll who lives in his mom’s basement, and he doesn’t really read novels, but his life is sad and he deserves some sympathy. Though the writer may never meet them, the guy in Washington Square Park and the woman sitting on her toilet next to the baby monitor… They are the reason he writes. Their opinions matter, not just because they are human beings with intrinsic worth, but because they read the book. If the writer doesn’t care about that, he should stick to journaling.

But this is an over-simplification as well. I never want to achieve “universal acclaim.” First of all, if everyone knows that a book is good, they file it away as a “classic,” a book everyone has heard of and no one is excited to read. Second, if the world of literary criticism ever becomes so homogeneous in its thinking that there are no contrarian voices, the whole pursuit becomes something I’d prefer to avoid. I hope for some bad reviews. By all the gods, I’d love to have a few high profile bad reviews. But only because they would drive more people to the book. I want the majority of readers to enjoy it. At least 51%. There. I’ve confessed. I want it to be (gasp) popular.

Having a thin skin may actually help in that department. Thin skin may be fragile, but it’s also sensitive. It feels effectively. Absorbing that information allows the writer to more accurately predict what might be pleasing to the reader. Consider, who would you rather curl up next to on a thick rug in front of a roaring fire, a beautiful woman/man with very sensitive skin, or the aforementioned rhinoceros? I would hypothesize rhino chargingthat the human is more likely to be able to satisfy your sexual desires, but I don’t know what you’re into.

Still, despite Stephen King’s assertion, writing isn’t seduction. A desire to be sensitive to reader’s tastes can lead to trend-chasing, a bad habit that has bred a thousand Twilight knock-offs which should have stayed hidden away in fan-fiction forums. Trend-chasers are about as seductive as the kid in middle school who asked every single girl to the dance and found out they were all planning on washing their hair that night. A writer has to have some small measure of self-respect.

After writing a handful of novels, I finally decided this was the one to publish not just because I’d honed my craft to a point I could be proud of, but because this book was my bravest one yet. I was able to put the disapproval of my grandmother out of my mind on some previous projects, but this time I was finally able to risk the disapproval of my parents, my dearest friends, even my wife, because I was nine-and-a-half months pregnant with a story that just had to come out. As I wrote it, I caught myself thinking, “Oh, that line is going to piss-off Christians,” and “Oooo, Muslims won’t like this chapter very much,” and “Some atheists won’t appreciate that crack,” and “Dammit. There go the Orthodox Jews.” I didn’t set off to offend religious people. Most of my favorite people are adherents of one religion or another. The book will only offend the kind of believers who lack a sense of humor. Luckily for me, they aren’t known for their habit of searching out opinions that disagree with their own. Scary Westboro BaptistBut they are the scariest kind of believers! Their bad reviews sometimes take the form of bullets. I was aware of that. I couldn’t let it stop me, though. I was processing the loss of my own faith, and I had to turn that pain into something positive, even fun, for myself. Then I discovered that the story I needed to tell myself was a good one, one that others might enjoy. Scary-Westboro-Baptist-300x224

I couldn’t back down from the story, but I couldn’t ignore my audience either. If I was going to make it available for them, it had to be more than a story for my own benefit. I had to revise and edit. Those phases are the least popular among writers precisely because they exist to serve the reader’s needs, not the writer’s pleasure. I can’t overstate their importance, though. Not only did a willingness to revise, to truly “see again,” deepen my own experience of the story, it made the novel into something I’m far more proud of. And editing? Editing doesn’t build pride; it prevents shame. Now I’m neck deep in online writer’s groups where we share marketing ideas, and I am constantly amazed by the number of writers who post ungrammatical, misspelled, incorrectly punctuated comments online. Sure, these might be informal forums, but we’re writers, for Valhalla’s sake! Every typo is an offense to potential readers. I paid good money to hire an editor to save me from any of those mistakes in my book. You can bet I’m going to try to communicate that level of quality to potential readers in every online post.

So, if this novel is any kind of model, writing should have some measure of swagger. It should be hard at its core but soft on the outside. It should be confident but also sensitive. On second thought, I guess Stephen King was right about seduction.

In my life, my need to please others has led to my most embarrassing moments (made all the more excruciating by the fact that I’m so sensitive to embarrassment), my most ill-conceived blunders (desperate, impulsive attempts to win favor), and my most shameful acts (failed efforts to make people like me at the expense of others). However, the same impulse has led to my greatest successes. When I wanted the approval of the right people and went about acquiring it in the right way, I not only found my greatest joys but brought the most joy to others. Furthermore, my need to please demands that I look for the good in people, give them the benefit of the doubt at every turn, and though this has burned me quite a few times, it’s also proven to be a good bet; most people, it turns out, are worth pleasing.

My paper-thin skin may be sliced to ribbons shortly after the book hits shelves. I certainly won’t participate in a public melt down like some have. I plan to take the best advice I’ve heard about book reviews: Say Nothing. If it’s bad, Say Nothing. Maybe have a good cry or a stiff drink. If it’s good, Tweet it, Facebook it, send everyone to it, but on the page itself, Say Nothing. Here’s what I’d like to say to a reviewer, though: “Thank you for reading the book. If you didn’t like it, I’m sorry I failed you. Truly sorry. If you liked it, that makes the whole process of revision and editing and publishing worthwhile. But, either way, I care about you, and I’m grateful for you.”

So here’s my current advice for writer, such as it is: Don’t grow thicker skin. Instead, change your clothes.

1) First, put on your best suit of armor. IRON MAN 3Climb into an M-1 Abrams Tank. Drive it into a nuclear submarine. Write like you are invincible. (Warning: People in suits of armor in tanks in submarines are lonely. And cold.)

2) Change into your shortest skirt. Revise for the reader. But remember Pretty Woman what you learned from the movie Pretty Woman: Don’t kiss on the mouth. Some things are off limits.

Pretty-Woman-300x202

3) Put on a tuxedo. Adjust your cufflinks. Button the top button. Check your fly. Straighten your bow tie. Edit to protect yourself from shame.

4) Strip down to a swami’s loincloth and sit cross-legged under a tree for swamia while. Publish after a great deal of consideration.

5) Then, acknowledge that you’re basically naked. Run as fast as you can toward a garden of sweet, juicy blackberries and long thorns. Be willing to hurt.

That willingness to suffer shows more courage and more respect for the Runway Model Skin Apathyreader than any runway high-fashion name-brand rhino-skin apathy.

Ben Gorman is the author of ‘Sum of Our Gods’. The novel centres on Joe Miller, an atheist, who has a weekly coffee date with God. Joe’s grandfather offended Yahweh and earned his family a curse to the fourth generation. Joe represents the third, and wants more than anything to free his young son from the burden of listening to the Almighty gripe every week. As if that weren’t enough, Joe suspects his wife might be cheating on him . . . and some minor deities plan to oust Yahweh from power by starting an inter-religious war on Earth.

Benjamin Gorman is the author of The Sum of Our Gods, available November 22nd. For more information, check out www.TheSumOfOurGods.com

Discourage by book rejections? Read Varon Laub’s self-publishing experiences.

Legends of AyriaIt is easy to be discouraged by agent and publisher rejections of your book. However, it may be that you are a good writer but that no agent or publisher is willing to take the risk on your book.

Varon Laub describes why he ended up self-publishing:

‘I’ve been an avid reader of Sci fi and Fantasy all my life, with an imagination as wide as the farmlands I grew up on. With every book I’ve read, movie or tv show I’ve watched, video game I’ve played I constantly think to myself, what if the story ended differently? Or what if this character played a bigger role?
At an early age I began to write my own stories. As early as 3rd grade even. Everything from world war 3 to a story from the perspective of a kitten.
Like many beginning writers, I kept a lot of my writings to myself, sharing only with a few select people. With their encouragement I shared my writings with a wider and wider audience. The more good reviews I got, the more courage I gained. I focused mainly on a book I’ve titled “Legends of Ayria: The Seventh Thousand Year” The first of many from a world known as Ayria.

Then came the rejections. Submissions given to publishers and literary agents never responded to or responded to in the negative, most with a feeling that they had not really given my book a fair shake. I knew my novel was worth reading, but I was discouraged.
About the time I had mostly stopped working on my writing, I met my wife. Through her encouragement and that of my friends, I began working on my novel once more. By talking about my book I learned one of my co-workers had been an artist for Disney and was willing to do my book cover. Working with him to complete the cover was an exciting time.

Finally I felt I had the tools to move forward and self-publish my novel, and now my dream of being a published author is real. I may not be a best-selling author yet, but I know as I get the word out to the world of readers, it is only a matter of time.

Varon Laub is the author of ‘Legends of Ayria: The Seventh Thousand Year’. The book is set on the planet of Ayria and as the seventh thousand-year approaches, there are prophecies of it ushering in either an age of darkness or an age of peace and prosperity. There are a number of key players in the book: A banished god, seeking vengeance; A powerful dark wizard and the magical organization he controls, seeking world domination; An exceptionally gifted young mage within this organization who seeks freedom from its evil designs; A retired soldier who once again finds himself in the midst of politics and conflict; A gigantic slave with a mysterious inner voice that claims only he can bring equality to all mankind and the grand-daughter of the powerful Elven Lord, sent to find the one with the power to save them all.

You can email the author at legendsofayria@gmail.com and can purchase it at http://www.amazon.com/dp/B00E3E2C14

Thinking of self-publishing? Read Kacie Taylor’s experiences

What made you want to write?

I love to read, especially YA fantasy, and I think reading and writing go hand in hand. I was sure I could create stories that were just as good, if not better, than the stuff I was getting from the library and book stores. So it began.

Why did you decide to self-publish?

I submitted my first book to a few large publishing houses, but it was rejected. I haven’t tried submitting anything since, but have continued to write.
After some research online, I found out about self-publishing. One of the first kinds I looked into was POD (print on demand) but this almost always requires money up front. That wasn’t going to work for me. More recently, my husband, who also writes, told me to look into ebooks and mentioned lulu.com. I liked what I saw and decided to give it a try. The next hurdle was figuring out how to convert my manuscript into an ebook ready file. I’m not very tech savvy, so I went back to the internet for more research. I found a free conversion program called Calibre that could produce what I needed. It took a few tries to get it right, but I was finally ready to submit to lulu.com. Soon after, I used the same program to create a file for amazon’s Kindle Direct Publishing and submitted that as well.

What are the difficulties with self-publishing?

Since I am technically the publisher, I have to find ways to market and promote my book by myself, which is not easy. I’ve joined indie writer’s websites like The Indie Writer’s Network and Kindle Mojo, created a facebook page, started tweeting, and done other things to help get my book noticed. This is by far the hardest part of the whole process. But I’m not going to give up. I have very supportive family and friends, and my passion for writing will not end any time soon.
Tell us about your book.

My first published ebook, The Bride, is a YA fantasy with a hint of Beauty and the Beast, but with my own style and a few twists–

What is a king without a queen? Callia is chosen to be the next potential Bride of the king, a man many call a demon. Will she die like the other Brides before her? Can she survive in a place where nothing is what it seems, facing fear and friendship, love and betrayal? For the castle holds a secret only a Bride can discover.


You can visit Kacie’s blog http://www.kcataylor.blogspot.com and facebook page http://www.facebook.com/kacietaylorbooks for news and updates.

Her book is available at:
http://www.amazon.com/gp/product/B00D8DYXF4/ref=s9_simh_bw_p351_d4_i1?pf_rd_m=ATVPDKIKX0DER&pf_rd_s=center-2&pf_rd_r=1XYCTQZ5P1KSRVJFG314&pf_rd_t=101&pf_rd_p=1560405502&pf_rd_i=154606011

http://www.barnesandnoble.com/w/the-bride-kacie-taylor/1115765599?ean=9781304094742

http://www.lulu.com/spotlight/kacietaylor

and iBookstore.

If you would like to share your experiences of self-publishing on my blog. Please email me at fayecarlisle at gmail dot com

Useful websites for self-published authors

Man reading book

Man reading book (Photo credit: Alan Cleaver)

I feel like I am on a steep learning curve when it comes to promoting my ebook so I am grateful to have found the following sites.

World Literary Café-This site has lots of features that enable authors to promote their book.
1)It allows authors to increase the number of twitter, facebook and blog followers they have by linking up with other authors who follow you back.
2)You can let readers know when your book is free on this site.
3)You can advertise your book when it is newly released (in the last month).
4)It has a forum which allows authors and bloggers to connect for blog tours and other cross-promotional activities. Corey Circello, another self-published author, is showcasing my book on his blog now.
5)It has a forum where you can get reviews from reviewers or do a review exchange with another author. I have just done a review exchange with another author Marquita Herald, who has written a book on self-publishing. A particularly helpful exchange for me.
6)You can also promote your book via their IndieKindle twitter feed.

Goodreads has an indie book collective forum. You can introduce your book there, get advice, advertise your blog, discuss cross-promotions with other authors, sort out blog tours and promote book giveaways. It also has a self-published author group.
Indie author promotions has a facebook page https://www.facebook.com/groups/indieauthorpromos/ where authors agree to cross-promote each other to their own followers on social media sites such as twitter, facebook, google plus. You have to agree to help other authors and the administrator signs you up to the group. It is associated with the Goodreads indie collective. The site works by drawing information from Amazon about your book so your book has to be published on Amazon for it to work. The cross-promotions are focused on driving traffic to the website http://indieap.cucinavivace.com, where each authors books is advertised under relevant sections.
Indieauthorland.com-This site enables you to promote your book via an author interview on their website. All you have to do is answer some pre-set questions about your book and yourself on their author interview form. The interview can then be tweeted to your followers.

http://absolutewrite.com/forums/index.php is an authors’ forum where you can get advice on publishing your book, writing and promoting it. I have found it helpful to read advice from other authors about print-on-demand books, which is something I am considering.

http://thebookmarketingnetwork.com/forum/topic/listForContributor?user=JohnKremer Has a section where authors can connect to other authors to do cross-promotion.

Bookgoodies.com allows you to submit your book for review, advertise your book and do an author interview to promote it.

http://awesomegang.com offers a free book posting and you can also do an author interview to promote your book. They have a facebook page and a google plus page, where you can post your book too.

Why grass-roots advertising is good for self-publishers

Libraries Work Because We Do!

Libraries Work Because We Do! (Photo credit: circulating)

I was feeling overwhelmed by the task of self-promoting my book recently, when another self-published author, sent me an article with a list of things I could do at a grass-roots level to promote my book. It reminded me that social media is not the only way to market my book and while I am building my social media links, I can pursue other avenues.

The article by Shannon Yarbrough suggested that as a self-published author you should invest in physical copies of your book, which you can give to the local library, local book club and local bookstore. Copies of your book can also be given to coffee shops, community centres, the local doctors’ surgery and the local hospital, where people sit around and read what is readily available in the book rack. You can also send your book to literary magazines and review sites.

Although I don’t have any physical copies of my book yet, I plan to look into the cost of producing some. Apparently, Createspace is quite reasonable but I still need to check this out. I have printed lots of leaflets promoting my book and I am slowly giving them out. As my book is a parenting book, many preschools, nurseries and schools have said that they are willing to distribute the leaflets to the children’s parents. I hope that these grassroots efforts will be fruitful especially as printing leaflets is not that cheap. The problem is that it is difficult to know whether the leaflets have actually been given out by the childcare providers so I have started calling them to check.

The other problem is that it is difficult to know what part of my marketing campaign is working. I know that people are downloading my ebook but I don’t know how they are hearing about it. Is it through websites and social media or is through my leafleting? If I knew what was working, then I could focus more of my efforts on that. So I guess what I need to be is clever and give out different coupon codes on my leaflets or tweets so I know which coupon code is leading to the most downloads (Smashwords.com allows authors to give out different coupon codes).

Corey Corcello, author of ‘Change Myself’, ‘Second Time Around’, and ‘Honey In Your Back Pocket’ http://circelloc.wix.com/author says, ‘I think the most rewarding part of self-publishing is that you finally get to see your hard work in print. Authors don’t self-publish just because they did not get accepted by a publisher. I have had two offers from different publishers to pick up my books, but right now, I like to keep the rights with me. I like to control what everything looks like and what goes into my books. It may be a little harder to get your name out there without an agent, but I feel like it is so much more rewarding to get your name out there just by word of mouth.’

7 tips on how to promote a book using SEO to get more traffic

 

English: A person navigating through a Chilean...

Many self-published authors have a website or blog to promote their book but it can be difficult to get people to your website to even see your book.

What is SEO?

SEO stands for search engine optimisation. You can maximise the chance of your website or blog appearing high up on a search engine list by making your site more visible to search engines.

How can you make your site more visible?

  1. Have 500+ key phrases (rather than key words) that relate to your website/book. It is easier for a search engine to find your site if you use a phrase such as ‘Psychology for parents’ rather than the single words ‘Psychology’ and ‘Parents’. Use lots of alternative phrases for the same thing. You can use keyword suggestion tools such as wordtracker.com, keywordspy.com and seobook.com. Use a few of these key phrases on every page of your website.
  2. If you have your own website, you can make sure that the first page that visitors land on contains your most important key phrases. It should also allow visitors to buy your book straight away. The headers and key phrases should be in bold, italics or underlined so that the search engines recognise these phrases are important.
  3. Page titles should include your most important key phrases. If you can adapt your website, then change the homepage to your book name and your about me page to your author name. This will help search engines to find you.
  4. Add ‘Meta‘ tags to every page of your website and make sure they are relevant. These are key phrases again.
  5. Add small images to every page, which will load quickly but still enable search engines to find you. Put a descriptive alt image tag on every image.
  6. Update the content on your site regularly and include links to other pages of your website. For example, I wrote a blog post on ‘Mindfulness techniques for children and teenagers’ and I linked this to an older post on ‘Mindfulness in schools’.
  7. To keep  people coming back to your website, make sure your content is engaging and interesting. People won’t buy your book, if you only consider optimising your site for search engines.

If you have wordpress blog like me, you can see the search terms people are using to arrive at your site in the stats section. It is helpful to know how people are finding you i.e. which key phrases they are using, so that you can work out how to improve your visibility on search engines. There are free web analytic tools such as Google Analytics, getclicky.com or piwik.org that enable you to see site stats if you don’t have it already built-in to your website/blog.

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