7 tips on how to promote a book using SEO to get more traffic


English: A person navigating through a Chilean...

Many self-published authors have a website or blog to promote their book but it can be difficult to get people to your website to even see your book.

What is SEO?

SEO stands for search engine optimisation. You can maximise the chance of your website or blog appearing high up on a search engine list by making your site more visible to search engines.

How can you make your site more visible?

  1. Have 500+ key phrases (rather than key words) that relate to your website/book. It is easier for a search engine to find your site if you use a phrase such as ‘Psychology for parents’ rather than the single words ‘Psychology’ and ‘Parents’. Use lots of alternative phrases for the same thing. You can use keyword suggestion tools such as wordtracker.com, keywordspy.com and seobook.com. Use a few of these key phrases on every page of your website.
  2. If you have your own website, you can make sure that the first page that visitors land on contains your most important key phrases. It should also allow visitors to buy your book straight away. The headers and key phrases should be in bold, italics or underlined so that the search engines recognise these phrases are important.
  3. Page titles should include your most important key phrases. If you can adapt your website, then change the homepage to your book name and your about me page to your author name. This will help search engines to find you.
  4. Add ‘Meta‘ tags to every page of your website and make sure they are relevant. These are key phrases again.
  5. Add small images to every page, which will load quickly but still enable search engines to find you. Put a descriptive alt image tag on every image.
  6. Update the content on your site regularly and include links to other pages of your website. For example, I wrote a blog post on ‘Mindfulness techniques for children and teenagers’ and I linked this to an older post on ‘Mindfulness in schools’.
  7. To keep  people coming back to your website, make sure your content is engaging and interesting. People won’t buy your book, if you only consider optimising your site for search engines.

If you have wordpress blog like me, you can see the search terms people are using to arrive at your site in the stats section. It is helpful to know how people are finding you i.e. which key phrases they are using, so that you can work out how to improve your visibility on search engines. There are free web analytic tools such as Google Analytics, getclicky.com or piwik.org that enable you to see site stats if you don’t have it already built-in to your website/blog.

Related articles